上海发展文化创意旅游的思路与对策研究

Strategy and Public Policies for Cultural Tourism in Shanghai

根据世界级发达城市的经验,以文化为核心的软实力现在已经上升为体现城市国际竞争力强弱的重要标志。所以,大力发展创意产业已是21世纪世界各大城市提升软实力的重要手段。在此背景下,旅游产业的文化创意化成为国际趋势,以文化内涵和创意思维推进旅游产业发展成为新常态。该文围绕文化创意旅游的概念与特征,研究上海旅游产业文化创意升级发展的动力和思路,并提出了相应的对策。

The culture enabled soft power symbolizes the competitiveness of world cities. Creative industries have become an essentially important tool to permanently optimize this soft power. Accordingly, it is internationally trendy to resort to culture and creativity to upgrade the traditional tourism sector. This paper discusses the conceptual features of cultural tourism, formulates the drivers for this renaissance of tourism taking place in Shanghai, and Studies the framework of related public policies.