摘要
"互联网+"互动式汽车营销模式是对传统汽车营销模式的创新,分析了该营销模式内涵、理念、模型、优势以及如何运用,指出该营销模式的实施可以提高汽车营销的有效性和精准性。
＂Internet Plus＂interactive automobile marketing mode is the innovation of traditional auto-mobile marketing mode. The connotation, concept, model, advantages and application of the marketingmode were analyzed. It concludes that the implementation of the marketing mode can improve the effi-ciency and accuracy of the automobile marketing.
出处
《湖北汽车工业学院学报》
2015年第4期76-80,共5页
Journal of Hubei University Of Automotive Technology
基金
湖北高校2015年省级大学生创新创业训练计划项目(201510525007)
关键词
互联网+
营销模式
创新
研究
Internet Plus
marketing mode
innovation
research
