预付款融资下的供应商定价策略

Price Policies of Supplier in Advance Payment Financing

供应商的资金约束对自身及供应链利润造成了损失.当供应商自有资金小于临界值时,供应商同意零售商提供预付款融资,研究了零售商最优预付款比例下供应商折扣批发价的定价策略,通过折扣批发价的制定部分协调供应链,实现零售商最优预付款融资下的生产量和供应链利润均大于供应商有资金约束不融资情况下对应的生产量和利润值.为了进一步协调供应链,设计了供应商两阶段批发价,通过折扣批发价调整供应商和零售商在集中决策下最优利润的分配,实现供应链利润帕累托改进.

The capital constraints of supplier lead to the profit loss of itself and that of the supply chain.In order to acquire the advance payment financing of the retailer,the price policies of the supplier were studied.The discounted wholesale price policy under the retailer＇s optimal proportion of prepayment could partly coordinate the supply chain.If the funds of the supplier were smaller than the critical condition,the advance payment financing mode was better than the mode with supplier＇s capital constraints.A two-stage wholesale price policy was proposed to coordinate the supply chain.In a certain range of the discounted wholesale price,the supplier and the retailer allocated the centralized optimal profits according to a bargaining power by adjusting the discounted wholesale price to achieve the Pareto improvement.