移动社交平台用户体验的影响因素分析与实证——以微信为例

An Empirical Study and Analysis of Influencing Factors of the User Experience of Mobile Social Networking Platform

[目的/意义]移动社交平台成功与否很大程度上依赖用户体验,研究移动社交平台用户体验的影响因素可为移动社交平台设计者在进行相关产品设计时提供可借鉴的参考与依据。[方法/过程]以微信为具体对象展开调查,回收有效问卷318份,对影响移动社交平台用户体验的因素进行量化分析。[结果/结论]结果表明,移动社交平台的功能和交互显著影响用户体验;用户的情感感知作为中介变量,对功能、交互与用户体验之间的关系调节作用显著;使用环境对用户体验的影响可以忽略不计。[局限]没有确定因变量与自变量之间的时间顺序,所以只能确定相关关系,不能探讨因果关系。对有些变量的测量不够精确(如年龄),只分成几个类别,没有按实际值测度。

[ Purpose/significance] The success of mobile social networking platform relies heavily on user experience. There- fore, the research on influencing factors of the user experience of mobile social networking platform can provide reference and basis for the design of related products. [ Method/process ~ Taking WeChat as a case study, this paper receives 318 valid questionnaires and adopts the quantitative analysis method for the influencing factors of user experience of mobile social networking platform. [ Re- suit/conclusion] The results show that two variables including function and interaction of mobile social platform significantly impact the user experience. User＇ s emotional perception, playing a regulatory role, affects the relationship among function, interaction and user experience. The influence of environment on the user experience can be ignored to some degree. [ Limitations ] Due to not taking into consideration the time order between determined and independent variables, the paper can only make sure the correlation instead of causality. Measurement is not accurate enough for some variables. For example, the ages are divided into several catego- ries, not using the actual value.