电商平台农产品经营主体空间分布格局及影响因素研究——基于阿里巴巴电商平台数据

Pattern and Influencing Factors of Agricultural Operators Spatial Distribution on Agri-E-Commerce Platform: Based on Data from Alibaba E-Commerce Platform

本文基于阿里巴巴电商平台数据,使用Moran'sⅠ指数、E指数与回归分析,对农产品电商经营主体空间分布格局及其影响因素进行量化研究。结果表明,农产品经营主体地域分布存在集聚效应,表现为东多西少、南多北少,四川、云南、湖南三省发展态势良好,一定程度上缓解了东西部经营主体数量上的不平衡,但中西部省份在质量上劣势依然明显;相较于耕地,林地物产更适合网络渠道,涉农电商发展能够提升该类土地的利用效率,增加林地农民收入,但西北省区畜牧业电商化程度不足,需要弥补这一短板;.我国公路交通设施已经比较完备,农产品电商物流发展的关键不在硬件设施,而在行业企业成长;农业现代化水平、加工工业基础、人口素质、市场空间以及劳动力丰富程度,都会影响地区经营主体数量,东部城市在这些领域的优势十分明显,中西部地区需要更好地扬长避短,才能缩小与沿海发达地区的差距。

This article was based on Alibaba E- commerce platform data,using Moran's I Index,E Index and Regression Analysis for quantitative research on the distribution of agricultural marketing outlets,and its impact factors. The results showed: 1. The spatial distribution of business entities has agglomeration effects with the amount in the eastern regions more than in the western regions,that in the southern regions than in the northern regions and with Sichuan,Yunnan and Hunan provinces developing well.And this situation alleviated the imbalance between the east and the west in amount. But in the central and western provinces,the quality of business entities is still obvious disadvantageous. 2. Compared to the farmland,the woodland property is more suitable for network channels,and E- Commerce development of agriculture can enhance the efficiency of such woodland uses,increasing farmers' income from woodland. But the E- Commerce development of animal husbandry in the northwest is bad,and this situation needs to be improved. 3. China's road transport facilities have been well developed,so infrastructure is not the key factor of agricultural E- Commerce,but business growth is; 4. Agricultural technology,processing industry base,population quality,consumer market size and labor abundance have affected the number of business entities in the region. Eastern cities show obvious advantages in these fields,and central and western regions need to make best use of their advantages and bypass their disadvantages,in order to narrow their gap with the developed coastal areas.