浅议互联网+战略下家电逆向物流营销模式的变革

Extraction under the Strategy of Internet + Electrical Appliances Reverse Logistics Marketing Model Change

"互联网+"是一种新兴的商业战略,让产业对自己的逆向发展模式有了创新思路,文中对"互联网+"战略下的家电逆向物流营销模式的变革进行分析,诠释家电逆向供应链的特点,以及对市场所产生的种种影响。

＂Internet ＋／＂ is a new kind of business strategy, make industry of their own reverse development model with innovative ideas, in this paper, add bit of reverse logistics under the strategy of ／ ＂Internet ＋／＂ marketing model analysis,the change interpretations of home appliance the characteristics of the reverse supply chain, as well as to the effects produced by the market.