摘要
随着我国传统零售业增速放缓,电子商务快速发展,传统零售业面临严重考验,传统零售业如何创新显得尤为重要。文中通过对传统零售业形势的分析,数字化、体验式商业发展趋势,并结合武商集团的发展,提出对我国传统零售业发展的建议。
As China＇s traditional retail slowdown, the rapid development of e-commerce, traditional retail is facing serious challenges, how to innovate the traditional retail is particularly important. Paper, through the analysis of the situation of traditional retail, digital, experiential business trends, combined with the development of Wu Group to advise on the development of our traditional retail.
出处
《物流工程与管理》
2015年第10期86-88,共3页
Logistics Engineering and Management
关键词
传统零售业
数字化
体验式
全渠道
traditional retail trade
digitizing
experience
full channels
