新常态下的商业企业文化迁移特征分析

Analysis of Acculturation Characteristics of Commercial Enterprises under the New Normal

文中通过比较分析新常态下与传统商业企业特征,提出新常态下的商业企业的文化构建应该遵循"传承核心,创新结构"的基本思路,以商业企业自身发展作为文化构建的基石,以互联网+下的发展要求作为文化构建的平台,来实现从传统商业文化到新常态的文化迁移。

This Paper through a comparative analysis under the new normal and enterprise features business under the old norm, propose new under the normal commercial enterprise cultural construction should follow the ＂heritage core,innovative structure,＂ the basic idea, to commercial enterprises of their own development as the cornerstone of cultural construction, in order to under the requirements of the development of Internet ＋ platform as a cultural construct, to achieve cultural norm migrate from the old to the new normalcy.