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浅析农村电商及特色化进程发展 被引量:18

Elementary Introduetion of the Rural E-commerce and Characterization Process Development
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摘要 农村电商的发展是大势所趋,多种农村电商模式渐渐突显出其优势特色。文中探讨了农村电商发展条件,特别是发展过程中的瓶颈,并提出解决方法的建议。 The development of rural electronic commerce has been the irresistible trend, and many rural electronic commerce models gradually have highlighted its dominant characteristic. This paper recommends the solutions through the discussion of electronic commerce development conditions in rural, especially the development process bottlenecks.
作者 陈佳华 叶翀
机构地区 福州大学
出处 《物流工程与管理》 2015年第10期95-96,118,共3页 Logistics Engineering and Management
关键词 农村电商 农村主体 品牌化 rural E-commerce rural subject branding
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