基于异质需求和服务竞争的再制造系统生产与定价决策

The Production and Pricing Strategies of Remanufacturing System under Heterogeneous Demand and Service Competition

考虑消费者对新产品与再制造品基于价格敏感的异质性需求,引入以交货时间为衡量服务竞争的变量,构建一个单一制造商并以其利润最大化为目标的最优产量与定价模型。根据服务竞争的差异,分别求出各期的新产品与再制造品的产量与价格策略。

Considering consumer＇s willingness to pay for new product and remanufactured product under the heterogeneous demand of price sensitive, it introduced delivery time as the variable of service competition. Then it formulated the monopoly environment in a two-period model to obtain the optimal production and pricing strategies under the difference of service competition.