O2O模式下生鲜农产品物流发展浅析

Analysis on the Development of Fresh Agricultural Products Logistics in the O2O Mode

生鲜农产品O2O作为最切合消费者小众化、个性化需求的新兴商业模式,无疑是今后生鲜电商发展的主流模式,但物流发展的滞后已成为生鲜农产品O2O发展的核心瓶颈。文中从O2O模式的特点出发,结合当前O2O模式下生鲜农产品物流发展的现状,认为O2O模式下生鲜物流应体现安全性、冷链化、高效性、便利化、精细化等新特点,继而提出当前生鲜O2O物流发展的对策。

Fresh agricultural products O2 O as the most relevant to the consumers＇ niche and personalized needs of the emerging business model,is undoubtedly the mainstream model of E- commerce development in futur. But the logistics development lag has become a core of bottleneck of the development of fresh agricultural products O2 O. According to the characteristics of O2 O mode and the current situation of fresh agricultural products logistics development in the O2 O mode,this paper considers that the fresh logistics in O2 O mode should reflect some new features,such as safety,cold chain,high efficiency,convenience,fine and so on. And then put forward the Countermeasures of the development of fresh O2 O logistics.