新形势下快递企业品牌建设对策研究

The Brand Building Solutions of Express Enterprises under the New Situation

近几年来,快递市场发展迅速,国内快递企业如雨后春笋般建立起来,另外,随着我国物流市场的对外开放,国外著名的快递企业如Fed Ex、UPS、DHL等纷纷开始入驻中国市场。如何在这么多快递企业中获得竞争优势,品牌建设对国内快递企业来说非常重要。文中从新形势下我国快递企业发展现状出发,发现品牌建设问题并提出对策。

In the rencent years,the express market has developed rapidly and domestic express enterprises have sprung up. Along with our country logistics market opening to the outside world,foreign famous express companies such as Fed Ex,UPS,DHL begin to enter into the Chinese market. How to gain competitive advantage in so many companies,brand construction is very important for domestic express business. This article start from express enterprises development situation in our country under the new situation,find that brand construction problems and put forward solutions.