摘要
文中基于280份调查问卷的数据,从顾客与企业相互影响的角度来研究顾客价值理论在美食分享网站的应用,分析验证了美食分享网站顾客三层次价值理论及其相关调节变量的正确性,并针对社会化美食网站经营存在的问题,提出了相应的建议措施。
Based on the data of 280 copies of questionnaires,this paper aims to study the application of Customer Value Theory on the Delicious Food Sharing Net from the point of the customer- enterprises＇ mutual influence,analyze to verify the correctness of the Three- level Customer Value Theory and its related regulating variable of Delicious Food Sharing Net and to provide suggestions and measures to solve the problems from the Delicious Food Sharing Net.
出处
《物流工程与管理》
2015年第11期230-233,共4页
Logistics Engineering and Management
关键词
顾客价值
美食分享
美食网站
customer value
delicious food sharing
delicious food net
