传统媒体与新媒体融合发展对电网企业品牌传播的启示

Enlightenment of the Integrated Development of Traditional Media and New Media to the Branding of Grid Enterprises

当前,"互联网+"、新媒体、移动技术已经成为了当今的热门词汇,传统媒体与新媒体的共存、竞争、发展、融合也日益白热化。关系国计民生的电网企业,承担着为经济社会发展提供电力保障的重要职责,一直倍受社会公众的高度关注,其形象塑造与品牌传播也要顺应时代发展,在传统媒体与新媒体的传播中探索新思维和新方法。

At present,as ＂Internet ＋ ＂,new media and mobile technology become current buzzwords,the coexistence ,competition and development of the traditional media and new media is increasingly intense. Relating to people＇s livelihood, grid companies are responsible for providing power to protect the economic and social development.They have received much attention from the public and their image building and branding should also comply with the development of the times ,exploring new ideas and methods in the spread of traditional media and new media.