网络抢红包营销方式对高校消费者购买行为影响实证研究

网络抢红包是一种全新的营销方式。通过对沈阳沈北新区的高校发放问卷调查,对网络抢红包这种营销方式对高校消费者购买行为的影响进行了调查,并使用SPSS统计分析软件对所收集数据进行了分析统计,以期对网络抢红包这一新型营销方式进行实证探索,从而进一步丰富网络营销理论的研究。

Grabbing red packets at network is a new marketing approach. In this paper,we take questionnaire survey to have a preliminary investigation of the impact on consumers buying behavior way of University,and take the SPSS software for the analysis of statistical. The data were collected in order to grab red packet which is a new network marketing empirical exploration,and then further enrich marketing theory of network.