议程设置理论在图书馆阅读指导中的应用——以金陵图书馆为例

Application of the Theory of Agenda Setting to Reading Instruction at Libraries:Taking the Case of Jinling Library

从传播学的视角观察和研究图书馆图书借阅的相关规律。首先分析传播学中的议程设置理论应用于阅读指导的必要性和可行性,然后以金陵图书馆图书汇文系统中2014年7--10月的图书借阅、预约数据为样本,分别统计借阅量和预约量排行榜（前10名）中＂专题书架＂、＂主题书展＂、＂新书推荐＂等几种＂阅读议程＂书目所占比例。统计结果表明两种比例均为1/3左右,说明＂阅读议程＂的设置对读者的阅读倾向有一定程度的影响。最后,提出几点思考：利用＂议程设置＂理论进一步改善读者阅读引导工作;阅读议程对图书馆员的素质提出新的要求;面向不同的群体设置不同的阅读议程。

This article tries to investigate the law of book lending and book reading at li- braries from the perspective of communication science. Firstly, it analyzes the necessity and feasibility of the application of the theory of agenda setting to reading instruction. Then, tak- ing the samples of the book lending data and book reserving data from LIBSYS system at Jin- ling Library from July to October in 2014, the author calculates separately the proportions of ＂reading agenda＂ bibliography such as the ＂subject shelf＂, the ＂subject book exhibition＂, and the ＂recommendation of new books＂ in the top ten ranking list of book lending and the book reserving data. The statistical results show that both the two proportions are about one-third, indicating that reading agenda has influence on readers＇ reading trend to a certain degree. Fi- nally, it offers some reflections that readers＇ reading guidance can be further improved by adopting the theory of agenda setting, reading agenda requires new qualifications for librari- ans and different reading agendas should be set for different groups.