大学生思想政治教育微媒体话语的生成与传播

On the Discourse Formation and Transmission of the Micro- media in the College Ideological and Political Education

随着互联网的发展,以微博、微信为代表的微媒体逐渐成为当今大学生聚合的阵地、沟通的桥梁、标榜的舞台和进行思想表达的精神家园。与此同时,微媒体也给高校思想政治教育话语带来了一系列挑战。文章从微媒体话语生成与传播的主要特征出发,分析了大学生思想政治教育微媒体话语的生成逻辑,提出高校思想政治教育者可以通过转变理念、学会表达、善用工具和交流互动等路径实现大学生思想政治教育微媒体话语的传播,从而提升新时代背景下大学生思想政治教育实效性。

With the development of the internet,the micro- medias such as the micro- blog and We- chat have come to the gathering place,communicating bridge,showing stage and spiritual home of the current college students. Meanwhile,they also put forward a series of challenges for the discourse of the college ideological and political education. Beginning with the main features of the discourse formation and transmission of the micro- media,the paper puts analysis on forming logic of We- media discourse. The ideological and political educators may realize the discourse transmission of the micro- media by changing the conception,learning to express,making use of the tools and communication interactively,improving the effectiveness of the ideological and political education in the new- era.