话语、国家形象与对外宣传:以“中国崛起”话语为例

Discourse,National Image and International Communication:Using Discourse of“the Rise of China” as a Case

随着中国国力的提升,中国在世界上备受瞩目。关于中国的话语无所不在。但是,国外的"中国话语"经常不能准确地反映中国。本文以"中国崛起"话语为例,以选自美国、英国、法国、日本、非洲和拉丁美洲等国家和地区的政界、学界、媒体的文本为分析对象,对国外的"中国话语"进行了对比研究。研究发现,国外关于"中国崛起"的话语与中国的"中国崛起"话语存在较大差异,这些差异也体现出关于中国话语的一些共性问题。基于这些话语差异和共性问题,本研究提出了改善国外"中国话语",提高中国国家形象的具体建议。论文也为整体提升国外的"中国话语"提供了启示。

With the growth of its national power,China has drawn worldwide attention in recent years and discourse on China exists everywhere.However,'Discourse on China'abroad quite often does not show the real picture of China.This paper aims at finding out the discursive gap on China between China and other countries and regions in the world by taking discourse of the rise of China as a case.Taking the texts from practioners,media and academia on the rise of China from different countries and regions such as the US,UK,France,Japan,Africa and Latin America as subject of analysis,this paper finds that there are differences between'the rise of China'discourse in China and that in other countries and regions.From the discursive differences,we can see the common problems regarding discourse of China abroad.Based on the common problems and discursive gap,this paper then puts forward relevant suggestions for China to improve its national image and discursive situation worldwide.