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互动网络营销传播的创意探索

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摘要 在信息技术和网络技术不断深入的情况下,互联网平台变得更加成熟、稳定,特别是移动网络平台的迅速发展,给互动网络营销传播带来极大影响,不仅使其方式、形式等发生转变,还给创意提出了更高要求,以满足各种客户的服务需求。本文就互动网络营销传播的创意进行全面分析和探讨,以更详细的了解互动网络营销传播的具体情况,从而促进互动网络营销传播环境不断优化。
作者 赵玖
机构地区 洛阳师范学院
出处 《知识经济》 2016年第2期62-62,64,共2页 Knowledge Economy
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