消费意识形态的原罪与救赎

Consumption Ideology of Original Sin and Salvation

消费社会理论认为当代西方社会已经进入消费占据主导地位的消费型社会,消费取代生产成为决定人的生存状态的核心要素,成为广泛影响社会生活的意识形态。消费意识形态在塑造虚假主体意识的过程中,对消费者进行无意识的合目的性驯化,对人的生活产生潜移默化的全方位影响,从而引起学界对消费意识形态塑造的同一性霸权的反思,对主体自由意识和社会消费观调控之间的博弈问题的探讨,及辩证对待消费意识形态的行为导向功能对消费社会的研究不无益处。

In consumer society theory,it is considered that Western society has entered the consumers society which is dominated by consumers society,where consumer has replaced production to be the core element to decide people＇s living condition,and the ideology to affect the social life widely. The consumption ideology had the domestication with unconscious purposiveness towards the awareness consumers during the process of false consciousness shaping,which produced a full range of subtle influence on people lives,leading to a self- examination of an identity hegemony of critique of the consumer ideology shaping,the exploration of the game problem of the main sense of freedom between social consumer＇s attitude and dialectical treatment of the guiding function consumption ideology.