江西地域文化资源与文化产业发展研究——以景德镇陶瓷文化的产业化发展为例

Research on Jiangxi Geological Culture Resource and Culture industry Development——Taken Industrial Development of Jingdezhen Ceramic Culture as Example

近年来,景德镇利用特有的地域文化资源,大力推进陶瓷文化产业发展,现已形成了多元化的发展格局且发展势头强劲,陶瓷文化市场亦渐趋繁荣。但与此同时,也存在着产业规模偏小、创意水平不高、产业精品不多、创新人才不足等制约因素。要加大陶瓷文化产业创新力度、大力实施品牌引领战略、丰富陶瓷文化业态、创新陶瓷文化创意人才培养模式,以此推动景德镇陶瓷文化产业跨越式发展。

In recent years, Jingdezhen tookadvantage of featured geological culture resourc, strongly promoted ceramic culture industry development, and the diversed development pattern has formed, by which the development trend was strong and the ceramic culture market was also more prosperous. Meanwhile, there were some constraints of smaller industry scale, low creative level, less industry products, lack of innovative talents. In the new situation, the innovation intensity of ceramic culture industry should be enlarged, the brand leading strategy should be carried out ene rgetically, the ceramic culture business type should be enriched, and the ceramic culture creative talent training mode should be innovated to promote Jingdezhen ceramic culture industry to meet great-leap-forward development.