摘要
媒体融合发展是当前国内传统媒体面临的迫切任务,从媒体融合发展的趋势和规律看,笔者认为传统媒体的融合发展过程可能需要经历三个主要的渐进发展阶段,为此,传统媒体也要采取有针对性的发展策略。
The development of media convergence is an urgent task currently facing the traditional media in China. From the view of the trend and patterns of media convergence, the author believes that the process of traditional media convergence may need to go through three main progressive stages.Accordingly, the traditional media need to take different strategies.
出处
《出版科学》
CSSCI
北大核心
2016年第1期15-17,共3页
Publishing Journal
关键词
传统媒体
媒体融合发展
阶段
策略
Traditional media Development of media convergence Stage Strategy