城乡大学生消费心理差异比较研究——以安徽农业大学为例

Differential Analysis on Consumption Psychology of College Students from Urban Areas and Rural Areas——Anhui Agricultural University as an Example

通过自制问卷《城乡大学生消费心理差异情况调查问卷》对安徽农业大学158名在校大学生进行抽样调查,统计分析城乡大学生消费心理差异。研究表明,个人因素、家庭因素和环境因素是影响大学生消费心理和行为的主要因素,需要对其通过思想政治教育加以正确引导,方能取得良好效果。并提出合理化的消费建议,为大学生树立正确的消费心理提供依据。

The difference of consumption psychology between urban and rural college students is statistically surveyed through a questionnaire to 158 students in Anhui Agricultural University. Studies show that the main factors affecting college students＇ consumption psychology and behavior are individual reason, family background and growing environment, so proper guidance is needed through ideological and political education so that good results can be achieved. Rational suggestions on consumption are put forward to provide basis for college students to establish correct consumption psychology.