消费者评价融合产品的影响因素研究——基于消费者个体特征和产品特征的视角被引量：2

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摘要目前融合已经成为企业界公认的产品发展趋势之一。为了顺应这一趋势,许多企业对产品进行了大规模的新增功能融合。新增功能被融入到基础产品上,形成融合产品。分析消费者评价融合产品的影响因素,有助于企业推广适应市场需求的融合产品。本文对研究融合产品的相关文献资料进行分析,研究了消费者个性特征和融合产品特征对消费者评价融合产品产生的影响,在此基础上提出了由8个假设组成的理论体系,从全新视角分析了影响消费者评价融合产品的相关问题,为企业推出具有较高消费者评价的融合产品提供了可参考的理论依据。 Fusion has been recognized as one of the business product trends. To achieve this trend, it began a huge scale integration of new features among major products. When the new features are incorporated into the product, fusion products are formed. The analysis of consumer product evaluation factors converged can help enterprises to promote the integration of products to meet the market. This article attempts to analyze the literature related to fusion product, study the impact of consumer personality traits and characteristics of the fusion products on consumer evaluation for the formation of fusion products. Through in-depth analysis, it puts forward the theoretical system consisting of eight assumptions, analyzes the impact of consumer product evaluation from a new perspective, and provides a reference theoretical basis for companies to launch products with high consumer convergence assessment.

作者杨茂盛李景勃

机构地区南昌理工学院人文学院贵州大学管理学院

出处《企业经济》北大核心 2016年第1期85-89,共5页 Enterprise Economy

关键词融合产品消费者个体特征产品特征消费者评价 fusion products consumers＇ identity product features consumer reviews

分类号 F274 [经济管理—企业管理]

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参考文献10

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