中国企业海外市场进入模式及其对绩效的协调效应研究

A Studyon Chinese Enterprises' Oversea Entry Modes and Its Moderating Effects on Performance

新兴国家企业对外投资的快速发展,推动了跨国公司市场进入模式与绩效研究中交易成本视角、制度基础视角的相互补充与完善。论文在整合这两种理论视角相关变量的基础上,对中国制造业上市公司海外进入模式及其对市场绩效与创新绩效的调节作用进行了理论研究与实证检验。研究后发现:交易成本视角与制度基础视角的相关假设得到了部分印证;整合两种视角理论要素的检验模型提高了中国企业战略选择预测的有效性,符合两种视角一致性要求的进入模式选择对中国海外投资企业有着创新绩效提升的现实意义。总体来看,中国企业尚处于早期规模经济、低水平经验积累的国际化初级阶段,规模经济对创新投入转化积极,学习曲线效应还未体现,私营企业在市场扩张方面表现更为积极。

The model, which combines theoretical elements of two perspectives, improvcs the cffectiveness of strategic choices＇ forecasts on Chinese firms. Entry mode which accords with conformance requircmcnts of two perspectives has practical significance on improving the innovation performance. On the whole, Chinesc enterpriscs are still in the primary stage of internationalization, which is they are at the early phase of scale economy, low level of expcrience accumulation. Scale economy has positive impacts on the conversion of innovation, however, international experience curve hasn＇t reflected. Besides, private cnterprises perform more actively in market expansion.