电影院线影片多样性的市场效应

Market Effect of the Diversified Film in Theater Chain

我国电影市场处于高速发展阶段,电影发行市场和放映市场均处于寡头垄断型市场结构。在这种情况下,影院的排片集中化也成为电影放映环节日益突出的问题。本文通过抽样数据,比较分析了不同地域、不同档期、不同院线的影片多样性水平,最终发现院线之间影片类型趋于一致,并且在特殊档期以及进口大片放映时院线排片的多样性水平会比平时更低。

The film market in china is at a high-speed developing stage at present. Under the background that the distribution market and exhibition are oligopolistic markets , the problems of centralization in the arrangement of films are more and more obvious in the exhibition stage. Based on sample data, this paper compares and analyzes the diversity of the films in different areas, film schedules and theater chain, finding that the film types are very similar in different theatre chains, particularly when Hollywood movies are on and in special film schedule.