体育彩票网站之间的虚拟竞合关系研究

Research on the Relationship of Virtual Competition and Cooperation between Lottery Websites

在互联网彩票市场飞速增长的背景下,众多企业纷纷开设彩票网站,当前已经200多家体育彩票关联网站。在如此多网站介入彩票销售环节的情况下,互联网领域的体育彩票网站"竞合"大战在所难免。鉴于此,拟关注这场"竞合"大战,以体育彩票网站的相互超链接关系为基础,探讨当前我国主要体育彩票网站的相互竞合关系及其规律,在互联网彩票魅力凸显的大背景下,体育彩票网站之间的竞争格局已经掀起,一些网站通过超链接的方式选择与其他体育彩票网站进行合作,实现信息的共享与互通;另一些网站以超然姿态独占竞争大格局;在体育彩票网站竞争激烈的背景下,仍然有诸多体育彩票网站选择合作,但是合作的网站中呈现"小团体"效应,说明互联网彩票领域市场化程度有待进一步提高,实现官方背景企业和商方背景企业的大融合;对于体育彩票网站而言,超链接伙伴的选择也是其一种经营行为,伙伴的选择是否得当将直接影响其度数中心度、特征中心度。

Under the background of rapid growth of the Internet lottery market,many enterprises have opened lottery websites,and now have more than 200 sports lottery related websites.In the case of so many sites involved in the lottery sales link,the Internet field sports lottery website competition is inevitable.In view of this,this paper is concerned about the competition war,with the sports lottery website hyperlink mutual relationship based on each other,the competition relationship and law of China＇s current major sports lottery website,in the background of Internet lottery prominent,sports lottery website competition pattern has been discussed,some sites for cooperation by selecting the link with the other sports lottery website,sharing and exchange of information;other sites dominate the competitive pattern;in the sports lottery website under the background of fierce competition,there are still a lot of sports lottery website cooperation,but cooperation in the website of ＂small group＂ effect,shows that the Internet lottery areas of the market remains to be further improved,the official business background and business background enterprise integration;for the sports lottery site,link partner selection is also one kind of management behavior,partner selection is proper or not will directly affect the degree centrality and feature centrality.