卷烟零售终端资源分配方法研究

Method for allocation of resource at cigarette retailer outlets

为打破我国卷烟零售终端资源分配中以数量分配为核心、以整店为分配单元的现状,通过对我国卷烟终端资源分配方法现状的分析,提出了以价值评价为基础、以价值量分配为核心、能以单项资源为总体的分配方法——终端资源价值分配法。结果显示:终端资源价值分配法能体现价值差异,适用范围广泛,且分配结果均匀,可广泛应用于我国卷烟零售终端资源分配。

An allocation method based on resource value evaluation was put forward. The new method was different from traditional ones as its resource allocation focused on quantity. Results showed that this method could well reflect value differences and can be widely applied in allocating resources for cigarette retailers.