新媒体时代廉政政策传播模式创新探析

An Innovation Analysis of the Communication Mode of Incorrupt Policy in the New Media Era

新媒体对廉政政策传播的积极影响,在新媒体时代,廉政政策传播的主体更为多元,传播渠道更为多样,传播内容更为丰富,而要提升廉政政策传播效果,在廉政政策传播中必须广泛利用新媒体优势,构建政府、新媒体、公众三方循环互动的廉政政策传播新模式:在传播渠道上,应该由单向直线传播模式向双向互动传播模式转变;从传播媒介看,应该由政策宣传模式向公众互动参与模式转变;在传播内容上,应该由政策文本传播模式向内容形式多元传播模式转变。

The new media have such characteristics as high coverage, strong interactive and lively expressive forms. In the new media era, communication subject of incorrupt policy is more diverse, communication channel is more diverse and communication content is richer. In order to improve the effect of incorrupt policy, we must take advantage of new media widely to construct the mode of circular interaction between government, media and the public. There are four main methods to realize the new model： firstly, setting up new media thinking, and actively establishing and utilizing diversified new media platforms; secondly, establishing positive interaction mechanism between government, media and the public ; thirdly, strengthening the policy contents of creative design ; and finally, consciously developing opinion leaders of media.