从“自由抒写”到“利益驱动”——中国网络文学的商业化历程

From “Free writing” to “Profit-driven”:the Commercialization Process of Chinese Network Literature

中国网络文学从20世纪末发轫,迄今已经走过了将近20年的历史。20年来,网络文学从免费到收费,从自由抒写到利益驱动,从单一的商业模式到多元化的产业化发展,网络文学一步步被纳入到了整个文化产业结构的制度性框架之中。从根本上说,网络文学的商业化是中国消费文化语境下发展的必然。

Beginning from the end of the last century, Chinese network literature so far has gone through nearly twenty years of history.In the past twenty years,from free to paid,from free writing to profit-driven,from a single business model to diversified industrial development,network literature has gradually been incorporated into the institutional framework of the cultural industry structure. Fundamentally speaking,the commercialization of the network literature is an inevitable result of development under the context of China＇s consumer culture.