摘要
随着时代的变迁、社会的进步、全球经济不断发展,各大中小型企业不断涌现,然而,中小型企业因为缺乏管理经验,导致营销策略上存在很多不足之处。
With the change of the times, the progress of the society, the global economic development, the small and medium enterprises continue to emerge, however, because of the lack of management experience in small and medium enterprises, however, there are a lot of deficiencies on cause marketing strategy.
出处
《企业技术开发》
2015年第12期94-95,共2页
Technological Development of Enterprise
关键词
中小型企业
管理
营销模式
探究
small and medium-sized enterprises
management
marketing model
exploration