视觉识别系统中辅助图形的设计与应用

Design and Application of Supporting Graphics in Visual Identity System

目的探求视觉识别系统中辅助图形设计和应用的具体方式。方法以典型设计案例为研究对象,以视觉心理学、视知觉构成、色彩学、平面美学为理论基础,从造型设计、色彩设计、"量"的应用三方面对辅助图形展开论述。结论优秀的辅助图形能协助核心符号营造出最为贴切的情境和氛围,提升视觉识别系统中其他基本元素的适应性,使整套VI更具表现力,从而更好地传达企业或品牌的设计理念。

It explores the specific ways of supporting graphics design and application in visual identity system. Based on visual psychology,visual perception constitute,color science,graphic aesthetics,combined with some typical cases,it expands the detailed discussion of the supporting graphics from modeling design,color design and the＂amount＂application. Excellent supporting graphics can help core symbol create the most appropriate situation and atmosphere,increase other basic elements′adaptive applications of visual recognition system,and make the whole VI more expressive,in order to better convey the corporate or brand design concept.