“隐性介体”视野下的旅游地空间生产与形象建构话语——以龙胜金坑大寨红瑶梯田为例

THE TOURISM DISCOURSE IN SPACE PRODUCTION AND IMAGE FORMATION UNDER THE PERSPECTIVE OF "IMPLICIT MEDIA" :A CASE STUDY OF DAZHAI TERRACED FIELDS IN LONGSHENG

选择龙胜金坑大寨梯田作为案例地,引用"隐性介体"这一概念统摄本文的四个研究对象:摄影家、旅游规划机构、旅游经营公司、政府,发现四者分别主要运用独立性旅游话语、专业性旅游话语、商业性旅游话语和消费性旅游话语建构金坑梯田的旅游形象,形象的话语建构过程同时也表现为各"隐性介体"诸空间利益诉求下的梯田多维空间生产过程,最终金坑大寨梯田由最初的"稻作空间系统"被生产为"摄影天堂"、"经典案例地"、"旅游胜地"和"政治高地"四种空间形态。最后文章从"东道主—游客"互动的角度讨论了这种形象建构可能对旅游地产生的两类问题以及应用旅游人类学"主体—介体—客体"三段式研究范式的必要性和途径。

Tourism anthropologists conduct research traditionally on the foot of tourist, destination or the interaction between them. Inevitably, this analytic perspective will cover the analysis of the people, group or organization which called media（between hosts and guests） in this paper. Choosing the Dazhai terraced fields of Long Sheng as a study case, after long time＇s field investigation earnestly, this paper selected four main implicit media including the photographer, the tourism company, the tourism planning institute and the government as typical research objects. Using tourism discourse as key words, this paper analyzed the process and result of the constructing tourist destination image of Dazhai terraced fields by media in detail. Finally, this study discovered that this four media are constructing terraced fields＇ tourist image respectively with independent tourism discourse, professional tourism discourse, commercial tourism discourse, and consumptive tourism discourse. The process of images＇ construction and formation of tourism discourse is also the process of the multidimensional space production of Dazhai terraced fields. Based on this principle and mechanism of action, Dazhai terraced fields of Long Sheng has been produced from a rice field system monolithically to a multi-dimensional space form： a paradise to photographers, a successful and classic tourism planning case to the tourism planning institute, a tourist resort to tourism company and a political highland to the government. Last but not least, we also discussed two possible phenomenona in tourist destination that this image construction and space production may exert under the perspective of the interaction between ＂hosts and guests＂.