国家城市湿地公园旅游者行为特征分析——以贵阳市花溪十里河滩湿地公园为例

Analysis of Tourists Behavior of National Urban Wetland Park-A Case Study of Huaxi Ten Mile Beach National Wetland Park in Guiyang

近年来,以湿地为主要旅游吸引物的城市湿地公园发展迅速,对城市湿地公园旅游者行为特征进行研究有重要的现实意义。以贵阳市花溪十里河滩国家城市湿地公园为例,在实地问卷调查的基础上,从旅游者的人口特征、旅游动机、出游方式、旅游决策、旅游消费、旅游空间及时间行为等方面分析了城市湿地旅游者行为特征。结果表明,年龄结构以中青年为主,客源地辐射较小,以贵阳市居民全家游为主,旅游目的以休闲度假为主,出游时间以周末、假期为主,游客的重游率较高但逗留时间较短,找出目前存在的主要问题,提出相应的解决对策。

In recent years,with wetland as the main tourist attraction of the city wetland park is developing rapidly,which has important practical significance for the study of the behavior of the tourists. Taking Huaxi Ten Mile Beach National Wetland Park in Guiyang as example,on the basis of questionnaire investigation,tourists behavior characteristics were analyzed from aspects of demographic characteristics,tourism motivation,travel mode,tourism decision,tourism consumption,tourism space and time behavior. The results showed that the park visitor source field is very unitary. Tourists are mainly residents of Guiyang City Family Tour. Tourists are mainly in young age structure. The purpose touring gives first place to lying fallow spending self holidays. Travel time are mainly in the weekends or holidays. Revisiting rates are higher but stay for a short time. The main existing problems were obtained,and corresponding countermeasures were put forward.