中国烟草工业市场结构与经营绩效关系研究

Research on the relationship between market structure and economic performance in China's tobacco industry

根据中国烟草工业的发展历程和制度变迁,分析了市场结构变动与经营绩效的关系。研究表明,中国烟草工业的经营绩效与其市场集中度有显著的正相关关系。进一步运用新经验产业组织(NEIO)的实证方法对中国烟草工业整体的系统性市场势力和规模弹性进行评估,研究结果显示,市场结构影响经营绩效的深层次原因在于一一市场势力溢价水平和规模经济。该结论为下一步中国烟草产业的发展提供了可行的方向一一以市场为导向,优化产业和市场资源,培育大企业、大品牌,提高中国烟草工业企业的整体竞争力。

Through reviewing development and evolution of China＇s tobacco industry, this paper analyzed the relationship between market structure changes and economic performance. Result showed that economic performance of China＇s tobacco industry and market concentration degree were significantly positively correlated. New Empirical Industrial Organization （NEIO） approach was employed to assess the scale elasticity and market force of China＇s tobacco industry as a whole system. Results showed that the spill-over level of market forces and scale economy were the underlying reasons, which provided a feasible path for competitiveness improvement and even the overall development of China＇s tobacco industry by taking market as the guidance, optimizing industrial and market resources, and cultivating big brands of large enterprises,