提税顺价对黄金叶河南市场竞争态势的影响

Impact of tax-induced price hike on Goldenleaf brand's market competitiveness in Henan province

本文通过构建卷烟品牌规格的商户阻力系数来评估价格调整对河南市场卷烟品牌竞争态势的影响,分析黄金叶及其竟品在河南本土市场的竞争态势变化,指出黄金叶品牌在本土市场的应对策略。

This paper studied the impact of price change on market competitiveness between cigarette brands by establishing drag coefficient for retailers with objective to render some suggestions for Goldenleaf cigarette brand to improve its competitiveness in Henan market.