微博环境下高职院校大学生思想政治教育创新研究——以温州地区高职院校为例

Innovative Research on Moral and Political Education of Higher Vocational Colleges under the Environment of Microblogs --Taking Higher Vocational Colleges in Wenzhou Region as Examples

随着新媒体的发展，微博日渐受到大学生的关注和喜爱，同时影响着大学生的思想、学习和生活。文章通过线上追踪、问卷调查、深入访谈，对大学生使用微博的现状、目的、态度和影响以及高职院校官方微博、部门微博和组织微博的使用情况进行了分析，并提出了在微博环境下创新高职思想政治教育工作的相关对策。

With the development of new media, microblogs have been gradually attracting attention of college students and they affect college students＇ ideology, learning and life. In this paper, through online tracking, the questionnaire and in-depth interview, we have analyzed the status quo, purpose, manner and effect of the college students＇ using microblogs. Meanwhile, we make analysis of the usage of higher vocational colleges＇ official microblogs, department microblogs and organization microblogs. On the basis of the above analysis, we propose innovative measures of moral and political education of higher vocational colleges under the environment of microblogs.