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构建企业社会责任四维度模型解析消费者维权

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摘要 企业社会责任四层次模型是否适用于中国企业,这些维度是否为中国消费者所感知和期望?消费者更关心哪些维度的企业社会责任?本文通过网络问卷调查的研究方法,根据企业社会责任概念框架,构建企业社会责任四维度模型,并基于此探析消费者维权(包括抵制与支持),得出相关结论。
作者 李俊伟
出处 《中国城市经济》 2011年第18期125-126,共2页 China Urban Economy
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