论SPSS统计方法在高校营销管理类毕业论文中的应用探索

Study on Application of SPSS Statistical Methods in Marketing and Management

随着高校对人才培养要求的提高,在营销管理类毕业设计环节中进行实证研究、运用SPSS统计方法分析处理数据,逐步成为提升学生实践操作能力、提高论文写作质量的趋势。文章以3篇武汉科技大学市场营销本科毕业论文为例,对频数分析、交叉分析、卡方检验、因子分析、相关分析等在毕业论文中主要使用的统计方法进行详细说明,以期提高营销管理类学生的毕业论文实证分析能力。

With the improvement of the requirements of personnel training in Colleges and Universities, implementing empirical research in marketing and management theses by using SPSS statistical methods has become a tendency of enhancing undergraduates＇ data analysis capability and upgrading their thesis writing quality. Based on three marketing graduation theses of Wuhan University of Science and Technology, this paper elaborates some statistical methods mainly used in graduation theses, such as the frequency analysis, crosstabs analysis, chi-square test, factor analysis, correlation analysis etc. , hoping to improve empirical study capability in marketing and management theses.