美国旅华客源市场研究

Research on Tourist Market from America

随着社会经济的发展和对外开放的推进,我国的入境旅游发展举世瞩目.美国作为我国最大的远程旅游客源国,研究其旅华客源市场状况,对于将我国建设成为世界级高水平的出境旅游目的地具有重要的意义.从市场规模、旅游目的、入境方式、旅游消费、游客结构、访问目的地等多个方面分析了美国旅华客源市场的发展现状,再对美国旅华游客旅游意向调查评价和不同国家对美国的入境旅游政策分析的基础上,分析美国旅华客源市场影响因素.针对美国旅华市场开发中存在的问题提出了市场开发战略策划,以期为美国及其他客源国(地区)旅游市场开发研究提供一定的借鉴.

With the development of Chinese social economy and the promotion of its openness to outside world,Chinese inbound tourism developed rapidly.As the largest remote tourist source country,this study of America＇s tourist market had an important role for our country in creating an international outbound tourism destination.This paper began with an analysis of the current situation of the America tourist market from the following six aspects：market size,tourism purposes and activities,mode of tourism transport,tourist consumption,tourist structure and visiting destinations.On the basis of the tourism evaluation of American citizens and several countries＇ promotion actions and image positioning for the U.S.travel market,this paper analyzed the factors influencing tourist market from America and suggested such strategic planning and development measures for marketing,so as to provide a reference for developing America as well as other source countries（regions）tourist market.