论移动互联网App标识的属性及商标侵权

On Attributes and Trademark Infringement of Mobile Internet App Logos

移动互联网中的App标识是一种新的商业标志,该标志不仅具有区别同类App商品或服务来源的功能,而且独特的App标识逐渐成为一种稀缺资源;App的名称和图形在移动互联网中具有唯一性,一旦被他人注册,同名App将无法进入该手机应用商店。App应用软件上传是移动互联网环境下一种新的商标使用形式;如果上传与他人注册商标同名的App并使用在相同的商品或服务类别上,造成相关公众混淆的,构成商标侵权。App应用商店的管理者主观上明知App上传者的行为侵权,客观上未采取必要措施的,构成帮助侵权,承担相应的连带责任,不能适用避风港规则免责。

As a new commercial sign, the unique icon for App logos in the mobile internet not only can identify the sources of products or services but also becomes a rare resource. The name and graphic design of the App could be unique in the mobile internet, and once being registered, the App with the same name could never be sold in the application stores. Uploading App applica- tion software in mobile internet is a new way of using trademarks. If the uploaded App is the same as others＇ registered trademark being used at the same products or services, it causes rele- vant public to confuse and leads to trademark infringement. The managers of the APP application stores who know or have reason to know the infringement subjectively but have not taken any necessary measures objectively, could not apply the safe harbor rules to exempt the liability, but will be jointly liable for contributory infringement.