新媒体对高校“三个自信”宣传教育的影响及应对策略

The Effect and Coping Strategies of“Three Confident”Publicity and Education from New Media

在新媒体背景下,高校的信息传播呈现出内容日益丰富、速度更加快捷、方式呈现多元化的特点。这一方面为高校"三个自信"的宣传教育提供了新的载体和途径,但另一方面也弱化了教师在宣传教育中的的权威,加大了教育环境的复杂程度。因此,不断更新教育理念、全面提升师生媒介素养、努力创新宣传教育途径、加强校社的联合监管是新媒体条件下提高高校"三个自信"宣传教育效果的有效应对策略。

College information dissemination presents the characteristics of increasingly rich content,faster speed and diversification under the background of New Media.On the one hand,it offers a new carrier and means for ＂Three Confident＂publicity and education.On the other hand,it weakened the authority of the teachers in the publicity and education and increase the complexity of the education environment.Therefor,Constantly update education concept,Improve the media literacy between teachers and students,publicity efforts to innovation education and Strengthen the supervision of college and society are effective coping strategies to improve the effect of college ＂Three Confidence＂ publicity and education.