中国苹果汁出口价格锐减原因及对策分析

The reason of Chinese apple juice export price decrease and countermeasures

苹果汁属于高附加值农产品之一,具有比较优势和竞争优势,中国苹果汁产量和出口量均稳居世界第一。然而,近些年苹果汁出口出现价格锐减,出口增量不增收的趋势。本文从国际市场与产业自身发展两个视角来剖析苹果汁出口价格锐减的原因:即主要出口市场需求不稳定,出口市场结构单一,贸易壁垒形式差异大,原料果供应约束,成本持续上涨,企业间恶性竞争等多角度进行分析。并提出相应的对策建议,旨在提升中国苹果汁出口竞争力,促进苹果汁产业良性发展。

Apple juice has a comparative advantage and competitive advantage.Its output and export volume are all rank first in the world.However,several years ago,the export price decreased sharply.This paper analyzes reasons from international market and apple juice industry which are:the demand of export market is unstable;the export market structure is single;the trade barriers are different;the materials are short;the cost increases continually;the competition between enterprises become fiercely.Based on the reasons above,this paper takes some countermeasures in order to enhance the competitiveness and promote the development of Chinese apple juice industry.