都市报新闻价值取向存在的问题及对策研究

Problems of Value Orientation of Urban Newspapers and Countermeasures

当前我国媒体格局发生巨大变迁,与新兴都市报蓬勃发展相一致的是,都市报新闻价值取向出现了一些问题,包括市场化运作对于都市报新闻价值取向造成严重冲击;对大众的迎合使新闻价值取向遭遇瓶颈;在追求"卖点"与提升报格的矛盾中,新闻价值取向出现偏差;公信力下降造成当前都市报新闻写作价值取向偏颇等问题。解决这些问题的对策:办报理念的主流价值回归是第一解决之道;通过具体手段的人性化操作消弭负面新闻影响;在卖点中发掘建设性新闻价值点;系统化解决并谋求可持续发展等。

With the great change of media structure in China have arisen some problems about the value orientation of urban newspapers in correspondence with the development of the newly emerging urban newspapers,including the great impact brought about by the market operation,the bottleneck we meet when we cater to masses,the deviation of value orientation caused by the contradiction between the selling point and the newspaper character,and the partiality of writing values aroused by the decline of credibility.This paper,based on these problems,analyses their cause and effect,and puts forward four strategies—to return to the mainstream values of the newspaper philosophy,the first thing to consider;to avoid the negative influence by the specific humanized operation;to excavate the constructive value point by the ways of exploring the selling point and systematically seek the sustainable development.