论成舍我《世界晚报》办报经验与现实观照

On Chen Shewo World Evening News Experience of Publication and Realistic Care

成舍我创办和主持的《世界晚报》之所以取得巨大成功,主要原因基于:白手起家、不畏艰辛的创业精神;定位准确、思路明晰的办报宗旨;注重结交、打开渠道的人际交往;独特卖点、内容为王的编辑理念;点子多、胆子大、步子稳的经营管理;趁热打铁、乘胜追击的制胜策略;知人善任、网络人才的胸襟气魄。探析其办报经验、编辑方针与运营技巧,无疑对当前报业的改革与创新、转型与升级具有指导作用和启示意义。

The great success of World Evening News created and held by Chen Shewo mainly focus on ： the creative spirit of starting from scratch and fearlessness of hardship, publication aim of accurate positioning and mentality perspicuity, human communication of caution association and channel open, editorial ideology of unique selling point and abundant content, management philosophy of various ideas, more bold and steady step, winning tactics of striking iron while it is hot and follows up a victory with hot pursuit, broad dickey of judging a person and canvassing talents. It would play the guidance and enlightenment role in the current newspaper industry of its reform and innovation, transition and promotion by analysis of publication experience, editorial policy and running tactics.