民国初年的学生、传媒与商业出版——以商务印书馆及其《学生杂志》为例

Students,Mass Media and Business Publication in the Early Republic of China——A Case Study of The Commercial Press and its Magazine for Student

随着民国初年新式教育的持续发展,影响日增的学生群体愈来愈需要一种遍布全国且具持续性稳定性的联络渠道,报刊媒介自然成为一个最好的平台。民国初年商业出版的蓬勃发展,恰好为此提供了客观环境:一方面出于实践自身的教育理念,一方面为了联络学生扩大市场占有的牟利目的,众多商业出版机构竞相创办学生类报刊媒介。这其中尤以商务印书馆创办于1914年的《学生杂志》存续时间最长,影响最大,既实现了牟利与启蒙的较好结合,又兼具面向全国学生的知识传播空间与交互沟通网络的双重功用。

With the steady development of modem education in the Early Republic of China, students functioned as increasingly nationwide continuous and steady communication channels, naturally becoming the best platform for newspaper and mass media. The flourishing development of business publication at that time provided the right objective environment. Many Business publishing agencies competed for student magazines and periodicals for the purpose of implementing their educational concept and occupying the greater market for more profit. Its Magazine for student, founded in 1914, in the Commercial Press lasted the longest with the greatest influence, which not only realized its purpose of profit and enlightenment but also served as the knowledge dissemination space and interactive communication network among students throughout the country.