我国电子竞技产业发展研究

Research on the E-Sports Industry Development in China

电子竞技产业是一个具有巨大市场发展潜力的新兴产业,但是我国的电子竞技产业仍处于起步阶段,与电子竞技产业发达国家水平依然差距较大。采用文献资料、逻辑分析等研究方法对电子竞技产业的起源与发展及我国电子竞技产业发展中存在的主要问题进行梳理,并提出发展对策:发挥媒体的宣传作用,帮助社会公众正确区分电子竞技与网络游戏;矫正电子竞技产业核心;加强具有自主知识产权的电子竞技产品的研发;加强制度建设,促进电子竞技产业健康发展;积极构建和完善电子竞技赛事管理机制。

E - sports industry is a new industry with huge market potential. However, the development of the industry in China is still in primary stage and significantly lagged behind compared with developed countries. In this paper, by using the methods of literature re- search and logical analysis, the history and problems of e - sports industry development in China is studied and related development suggestions are provided. It is suggested to improve media involvement to make sure the public understand the differences between e -sports and intemet games, to improve the core competitiveness of the industry, to strengthen product development with independent intellectual property rights, to strengthen the construction of government regulations and enhance the competitions mechanism to promote the healthy development of e - sports industry.