基于边际效应理论的大学生休闲体育参与策略研究

Strategy of College Students' Participation in Leisure Sports Based on the Theory of Marginal Effects

边际效应理论是经济行为的基本规律,本文以"边际成本"和"边际效应"为依据,以管理者和参与者为视角,讨论大学生休闲体育参与的一般规律,分析大学生休闲体育参与边际成本和边际收益的关系,发现:高校休闲体育边际成本与学生参与总量呈"S"型上升关系,提出加强组织管理,完善支持条件,提高学生忠诚度等策略,以提高学生的参与数量;高校休闲体育单位投入量与代表大学生休闲质量的边际收益呈正"U"型关系,提出引导学生体验愉快情感,增加自我效能感,学会休闲变通,享受休闲体育生活,形成群体效应,达到休闲体育参与的可持续性等策略.为高校休闲体育的开展提供了理论依据.

The theory of marginal effects is the basic law of economic behavior. In this paper, the general rules of college students＇ participation in leisure sports is discussed and the relationship between the marginal cost and marginal income of university students＇ participating in leisure sports is analyzed from the perspective of managers and participants in accordance with marginal cost and marginal effects. The results show that there is the “S”-type relationship between the marginal cost of leisure sports and the total amount of university students’ participating in ,so the strategies are as follows： strengthening the organization and management, improving the support conditions and students＇ loyalty in order to in- crease the number of students＇ participating in. But there is the “U”-type relationship between the input of university leisure physical unit and the marginal revenue as leisure quality of college students, the strategies include guiding the students to experience the pleasant feelings, increasing self-efficacy, learn- ing to lie fallow and flexible, enjoying the leisure sports life, forming the group effect to achieve the sus- tainability of participating in leisure sports.