试析交通标语的语言艺术标准——以修辞控效理论为视角

The Standard of Language Art in Traffic Signs-in Perspective of Rhetoric Modulating

修辞控效理论认为修辞学是语言运用领域的话语控效科学,倡导表意效果、交际效果和社会效果的协调统一。本文以修辞控效理论为视角,通过动态、系统的方法和理念,对交通标语的语言艺术标准进行分析,提出"规范、合体、达意、合期待、整体和谐"等五项标准,这是研究交通标语语言艺术的一种新尝试。

In the view of Rhetoric Modulating, Rhetoric is a scientific domain of Discourse Modulating. It emphasizes the coordination of ideographic effect communication effect and social effect. This thesis will analyze and propose the five standards of language art in traffic signs in perspective of Rhetoric Modulating. It is a new attempt of research in language art of traffic signs.