摘要
本文就我国茶叶目前存在的几个问题进行分析,结合现有的研究,为创建我国茶叶品牌,提出品牌差异化战略,试图提出相应的解决方案来促进我国茶叶的发展,提高茶叶市场竞争力。
This article carries on the analysis on several questions existed in tea industry in our country at present,unifies the existing research.In order to build up our country tea brands,we propose that the brand variation strategy,attempting to propose the corresponding solution to promote our country tea industry development,and enhances our tea' competitiveness in the tea market.
出处
《茶世界》
2009年第5期56-63,共8页
Tea World
